"“The fight is won or lost far away from witnesses, behind the lines, in the gym, and out there on the road, long before I dance under those lights.” - Muhammed Ali It's a quote often associated with sport, but the principle applies just as much to personal security, business and everyday life. The moments that matter are rarely won in the moment itself. They are shaped long before, through the discipline to prepare, research, rehearse and continually develop yourself and you